Introduction

Back in the day: Yes, we have all heard it, some researchers claim more than tens of thousands oftimes by the age of five years old, the word "no." Can I have some candy? No! Can I stay up late?No! Can I have some money? No! Can I….? No! Please? No! We are so accustomed andprogramed to hearing the word "no" that most of us have learned to expect it, even though we donot like accepting it.

Fast forward to the present day and your career as a professional: Can I have some funding for…? No! Can I buy…? No! Can I attend…? No! Can I get promoted? What about an increase in pay? No! Can I…? No!

Add in the stressors of the economy, and we are surrounded by the fortified "no" response and resulting expectation. Things have not changed much from back in the day…or have they? The curious question is can this undesirable answer be systematically turned around? One word:"Yes!"

Our natural responses to questions are often the result of a subliminal yet purposeful risk assessment. That is to say, what is the risk of saying "yes" versus the risk of saying "no?" The "no" response is frequently viewed as being the likely safe choice or low risk answer. The word "yes" often comes with or implies a commitment that people may not want to necessarily make at the moment. Compounding the issue is a society that is imprisoned in an era of distractions where everyone is doing much more with much less. "No" is the easy way out. This unique set of variables encourages a natural habitat for the response of "no" to flourish.

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